Our vision is to use innovative approaches and modern performance formats to bring new life to classical music, engaging a broader and younger audience. The mission of the Jia Hou ArtiNova Foundation is to preserve the essence of classical music while enhancing its social impact through creative performances and educational initiatives, establishing it as a bridge that connects people across generations and cultures.

Background and Challenges

In today’s society, classical music’s influence among young people has been declining. Traditional music presentation formats often struggle to meet the fast-paced and culturally modern demands of the younger generation. This situation calls for bold innovation and modernization to captivate younger audiences. Despite these challenges, classical music’s power to nurture the soul and enrich emotions remains irreplaceable, making it crucial to find ways to sustain its vibrancy in modern culture.

The rapid development of technology has brought us into the age of AI. Over the past two decades, the spread of the internet and mobile technology has transformed how younger generations live, learn, and interact. The internet has become a core part of their lives, and the rise of virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) is revolutionizing how they experience and participate in music.

However, classical music still largely follows traditional composition and performance practices from centuries ago, making it challenging to integrate into today’s mainstream culture. This decline in influence could lead to the fading of humanity’s musical heritage, turning invaluable cultural assets into forgotten relics. Furthermore, classical music’s unique impact on character development, emotional depth, and psychological growth might also diminish or even vanish.

Our Approach to Innovation and Optimization

1. Innovative Performance Styles: Present traditional instruments in contemporary, popular formats that align with the aesthetic preferences of younger audiences.
2. Diverse Repertoire Content: Blend traditional classical pieces with modern popular music elements to create fresh musical styles that appeal to younger listeners.
3. Technology Integration: Utilize cutting-edge technology to reimagine and enhance traditional music, breathing new life into it.
4. Immersive Concert Experiences: Leverage AI, VR, and AR to create immersive, interactive concert experiences that heighten audience engagement.
5. Interactive Musical Platforms: Develop virtual concerts that transcend time and space limitations and create interactive music events where audiences can engage with performers.

Goals

• Reignite the appeal of classical instruments like the violin through innovative performances combined with modern technology, attracting audiences across age groups.
• Promote music education through technology-assisted programs and activities in schools and communities, inspiring young people to develop a lifelong interest in music and providing lasting benefits for their future lives and careers.
• Foster international music collaborations by partnering with global musicians and arts organizations to promote cultural exchange and artistic innovation.
• Identify and nurture musical talent, providing platforms and resources to showcase their skills and help them grow into future leaders in the music world.

Methods of Implementation

1. Music Education Outreach: Collaborate with school districts and educational institutions in Los Angeles and nationwide to organize student-focused concerts, music festivals, and workshops. Arrange music competitions of various levels to enhance student engagement. Invite renowned musicians for school performances and lectures, combining these with VR and AR technology for innovative learning experiences.
2. International Music Collaborations: Partner with leading music academies, orchestras, and cultural institutions worldwide to host international concerts and cross-cultural exchanges. Support masterclasses, music festivals, and joint performances that bring world-class musicians and young artists together to merge classical and modern music.
3. Talent Discovery and Development: Establish scholarships and support programs to fund high-level training for promising music students. Organize competitions, performances, and showcases to offer emerging artists opportunities for growth. Create mentorship programs with esteemed instructors to refine their technical and artistic skills.
4. Technological and Artistic Integration: Collaborate with tech companies to develop immersive music experiences using VR, AR, and other technologies. Launch interactive videos and live streaming on social media and digital platforms to expand classical music’s reach among younger audiences.

Partnership Directions

• Educational Departments and School Districts: Work together to develop and promote music education programs that enrich school curriculums.
• International Music Academies and Art Groups: Foster global partnerships for collaborative performances and educational projects.
• Technology Companies: Incorporate the latest technology to create innovative music education and performance experiences.
• Cultural Foundations and Nonprofits: Host community music events and charity concerts to increase classical music’s societal impact.
• Media and Digital Platforms: Use video content, live streams, and interactive features to engage young audiences and boost classical music’s visibility.

Future Outlook

The Jia Hou ArtiNova Foundation is committed to revitalizing classical music for the modern age, making it a bridge that connects audiences and artists worldwide. We believe music has the power to enrich lives and inspire emotional connection and creativity. Through our projects and collaborations, we aim to ensure that classical music continues to thrive in contemporary society, allowing more people to experience its beauty and draw strength and solace from it. Our vision is for classical music to become an integral part of everyone’s life, inspiring future generations to find empowerment and growth through its timeless artistry.